Note from the editor

Hello, my name is Marc Crouch, but I go by the name Ginger Viking because, well, I'm ginger and look somewhat like a viking. I also enjoy feasting and plundering the North Sea at weekends.I am what you might call a seasoned tech entrepreneur, having been in the scene since the 1990s when tables were still used for web layouts. Since 2016 I have been heavily involved in A.I., having built a creative A.I. startup called Firedrop and then moving into the world of marketing. I currently run a performance marketing business with my wife, Roxy, and am building a technology-driven marketing network called Alterity.In my blog I write about a variety of subjects that interest me and also attempt to share my learnings as much as I can. I tend to write longer form articles but that's not a hard rule.I hope you enjoy reading these articles. Feel free to reach out to me at marc@marccrouch.com or find me on Bluesky [https://bsky.app/profile/marccrouch.com].